The modern workplace is undergoing a seismic shift. First came the hybrid revolution; now AI is redefining how we work, lead, and innovate. But despite all the technological progress, only 28% of knowledge workers say they have a healthy relationship with work. That’s not just a stat - it’s a wake-up call.
HP’s 2024 Work Relationship Index reveals a clear mandate: workers want personalised experiences, not one-size-fits-all solutions. In fact, 87% would give up part of their salary to have technology that better fits their work style. For IT decision-makers, this isn’t just a preference - it’s a strategic imperative.
As Windows 10 approaches end-of-support and AI usage surges across the enterprise, HP’s new generation of AI-enabled EliteBooks offers a timely solution. These devices aren’t just faster - they’re smarter, more secure, and built to support the evolving needs of today’s workforce. With features like whole-day battery life, Next-Gen AI performance, and CoPilot EOS integration, they’re designed to empower employees while helping IT teams manage compliance, cost, and complexity.
The State of Work in 2025: Personalisation Is the Priority
HP’s research shows that the relationship between people and work remains strained. Only 28% of knowledge workers globally report a healthy relationship with work, and that number drops as low as 9% in Japan. The biggest drivers of dissatisfaction? A lack of personalisation, empathy from leadership, and outdated tools.
Workers are clear about what they want: flexibility, autonomy, and technology that adapts to them - not the other way around. Nearly 70% say a tailored work experience would improve their relationship with work, and 68% say it would make them more likely to stay with their company. Gen Z workers are even willing to give up 19% of their salary to get it.
This is where HP’s 2025 EliteBook lineup comes in. These devices are built with personalisation in mind - from AI-powered tools like CoPilot Plus and HP AI Companion that adapt to individual workflows, to a range of form factors and screen sizes that suit different roles and preferences. These laptops aren’t just high-performance machines; they’re enablers of a more human, flexible, and personalised work experience.
This isn’t just about perks - it’s about performance. Workers who experience personalisation are more than twice as likely to report a healthy relationship with work. And with the right devices in hand, IT decision makers can deliver that personalisation at scale.
Why AI-Ready Devices Matter Now
AI is no longer a buzzword; it’s a business enabler. HP’s 2025 roadmap focuses on AI at the edge, bringing intelligence directly to laptops and mobile workstations. This shift is critical as Windows 10 reaches end-of-support in October, pushing organisations to upgrade to Windows 11 and rethink their device strategy.
AI usage at work has exploded, with knowledge workers and IT decision makers reporting a +28-point increase year-over-year. Those who use AI report significantly better work relationships, with a +11-point boost in their Work Relationship Index score.
HP’s AI strategy includes:
- AI-enabled devices with MPUs supporting ~11 TOPS
- Next-Gen AI devices with 40+ TOPS, marked by a blue helix symbol
- CoPilot Plus for enhanced AI functionality
- HP AI Companion, a ring-fenced AI agent for internal data tasks
Standout Picks from HP’s 2025 EliteBook Lineup: Built for the Future
HP EliteBook 8 G1i Series: Scalable AI Performance Across Every Size
The EliteBook 8 G1i Series introduces HP’s refreshed naming convention, replacing the long-standing 800 series, and brings scalable AI performance to a range of screen sizes. The G1i series is available in a 13”, 14” and 16” form factor. These devices are built for enterprise-wide deployment, offering a balance of power, portability, and future-proof AI capability.
Powered by Intel’s latest architecture, G1i models support up to 48 TOPS of AI processing, making them ideal for running CoPilot Plus and leveraging HP AI Companion for personalised workflows. With features like Wi-Fi 7, Smart Sense, and enterprise-grade security, the G1i series is a smart choice for organisations looking to standardise on AI-ready hardware. The consistent design and manageability across sizes make it easy for IT teams to deploy and support at scale.
HP EliteBook Ultra G1i: Premium AI for the Mobile Executive
The EliteBook Ultra G1i, HP’s replacement for the Elite Dragonfly G4, is their lightest and most advanced business laptop, designed for executives and mobile professionals who demand top-tier performance and portability. Replacing the Dragonfly series, it features a stunning 2.8K OLED display, haptic touchpad, and up to 48 TOPS of AI power (Intel version).
With full support for CoPilot Plus, HP AI Companion, and sustainability-focused design - including recycled materials and 100% recyclable packaging - the Ultra G1i delivers a premium experience that’s both powerful and responsible. It’s ideal for leadership roles and high-mobility users who need cutting-edge tools without compromise. Despite its ultra-lightweight build (~1.1 kg), it offers robust security, long battery life, and enterprise-grade manageability.
HP EliteBook X G1a/G1i: Ultra-Premium Power for Demanding Roles
The EliteBook X G1a and G1i series replaces the EliteBook 1040 and brings workstation-class performance to HP’s ultra-premium lineup. Available in both Intel (G1i) and AMD (G1a) variants, these devices support up to 55 TOPS of AI processing and offer configurations with up to 64GB of memory and Ryzen 9 CPUs.
Designed for power users, creatives, and executives, the X series includes both clamshell and flip models, with standout features like 9MP cameras, HP Sure View, and wireless WAN support. The sleek finishes in Atmospheric Blue and Glacia Silver add a premium touch to enterprise-grade capability. These devices are ideal for roles that require high performance, advanced collaboration, and flexible deployment options.
HP EliteBook X Flip G1i: Flexible Form Meets AI Function
The EliteBook X Flip G1i brings ultra-premium design and convertible flexibility to HP’s top-tier business lineup, also replacing the 1000 series. With a 360° hinge, touchscreen display, and stylus support, it’s built for professionals who shift between typing, sketching, presenting, and collaborating throughout their day.
Designed for hybrid teams and mobile creatives, the X Flip G1i supports Next-Gen AI performance and is fully compatible with CoPilot Plus and HP AI Companion, enabling secure, personalised workflows and intelligent automation. Enterprise-ready features like Smart Sense, HP Wolf Security, and a fingerprint reader ensure seamless access and adaptive performance in any mode.
Whether deployed for leadership roles or high-mobility professionals, the X Flip G1i offers the versatility of a convertible without compromising on power, manageability, or security.
HP EliteBook 8 Flip: Trusted Flexibility with Enterprise Features
The EliteBook 8 Flip replaces the EliteBook x360 830 G11, and brings convertible functionality to HP’s most widely deployed business platform. Compact and versatile, it features a 13-inch touchscreen, garage pen support with integrated charging and pen loss alerts, and Smart Sense for adaptive performance.
Available in both AI Ready and Next-Gen AI configurations, the 8 Flip supports CoPilot EOS and HP’s full suite of security tools. It’s ideal for roles that require creative input, mobility, and secure collaboration, such as consultants, educators, and field professionals. The familiar EliteBook 8 design ensures easy integration into existing fleets while offering the flexibility of a convertible.
Security, Sustainability, and Manageability
HP’s EliteBooks come equipped with Wolf Security, offering protection above, in, and below the OS.
Features include:
- Sure Start: Self-healing BIOS that recovers from firmware attacks
- Sure Click: MicroVM isolation for safe browsing and downloads
- Protect & Trace: Remote lockdown and location, even if the device is offline
- Quantum Resistant Protection: Futureproofing against quantum computing threats
Sustainability is also front and centre. HP uses recycled materials like cooking oil and fishing nets in its devices and offers energy consumption monitoring across fleets to support corporate ESG goals.
For IT teams, these features translate to reduced risk, easier compliance, and better visibility across device fleets.
What IT Leaders Should Do Next
To stay ahead, IT decision-makers and device managers should:
- Plan for Windows 11 migration before October 2025
- Choose Next-Gen AI devices based on role and workload
- Train teams on AI tools like CoPilot and HP AI Companion
- Standardise on models like the EliteBook 8 G1i and Ultra G1i for consistent performance and support
- Leverage HP promotions, including trade-in programs and bundled headset offers
HP also offers integration with Poly for headsets, meeting room tech, and unified device management - ideal for hybrid work environments.
Step into the Future with HP’s EliteBook Series
The future of work is personal, and HP’s 2025 EliteBook lineup is built to meet that moment. With AI-ready performance, whole-day battery life, and enterprise-grade security, these devices offer a smart, scalable path forward. For IT decision-makers, the message is clear: upgrading your fleet isn’t just about specs - it’s about empowering people.
Ready to refresh your device strategy? Talk to HP’s business specialists today.
